IOANA
URMA
ARTIST / ARCHITECT (MA & CA)
Hello and welcome! As this website hopefully illustrates, I am a very friendly designer. I like working with people and listening to their (your!) stories, interests, and concerns.
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IOANA pronounciation help ➜ YO-AH-NAH
My multifaceted design experience – over 2 1/2 decades of work – spans a large spectrum of physical scales: from architecture and planning projects across North America, Asia, Europe, and the Middle East, to art and graphic design projects which have reached audiences through television and print.
In developing this work, I have enjoyed listening to and coordinating the many voices involved: clients, cities, communities, builders, fabricators, and fluctuating international design teams.
Recently, in California, I served on El Segundo’s Art & Culture Advisory Committee, developing and supporting public art initiatives directed at getting the community more involved.
As I believe education is the foundation of equal opportunity/equality, I worked extensively with the STEM non-profit Iridescent (now Technovation) on educational art / design / book+ projects supporting underserved youth.
I have also engaged with students more directly, teaching design studios first as a TA at Cornell and MIT, and later as adjunct professor at Roger Williams University, Boston Architectural College, ArtCenter College of Design, and Otis College of Art & Design; as well as participating as guest critic at these and other colleges.
I strive to infuse everyday experience with art and learning because I believe that people are intrisically curious, eclectic beings.
My own educational journey provides evidence of this eclectic curiosity. Growing up, I loved, quite specifically: math, foreign languages, and folk and fairy tales. I spent most of my time playing outdoors, unsupervised, and the rest on a craft project, or quietly with a book, often staring at the illustrations.
Fascinated by people and their distinct personalities, I considered becoming a psychiatrist, but ultimately chose to study interior design, at Cornell. Both math and psychology are fundamental to design, and I thought I could be most useful translating all of my interests into colorful spatial experiences for others to enjoy.
My interest in people and their imagination led me to take electives in psychology, anthropology, non-Western architecture, film, world religions, and foreign languages.
Wanting to expand to a bigger design scale, I began studying architecture, including landscape design and urbanism: first, during a college year abroad in Denmark (DIS); and later, in grad school at MIT (including some coursework at Harvard), where I focused on history and public space.
Participatory processes are integral to my work because I witnessed, from a young age, the damage autocratic systems can cause.
My family & I emigrated from communist Romania to the US (Los Angeles) when I was 10, while our beautiful historic home, garden, and neighborhood – in the civic center of the capital București – was in the process of being demolished to build a “palace” for the dictator.
Playing on the engulfing semi-abandoned demolition-construction sites with my brother and other boys – burning, breaking, and making whatever we wanted – encouraged my creative freedom. Observing the suffering caused by that raw destruction to both things material and immaterial – history, family, community – taught me about things sacred and about things scarred.
- · The Art Interactive
- · The Arts Council for Long Beach
- · Autism Speaks
- · B.Rite Design
- · Bogdan Urma Photography
- · Brite Builders Inc
- · Blankspaces
- · The Blue Heron Foundation
- · Carbonell Architecture & Interiors
- · City of El Paso Museums & Cultural Affairs Department
- · City of Santa Clarita
- · Cornell University, College of Human Ecology
- · Cornell University, Center for the Environment
- · Cornell Lab of Ornithology
- · CSS (Crosby Schlessinger Smallridge)
- · ESMoA (Experimentally Structured Museumy of Art)
- · Factual
- · Figment, Boston & San Diego
- · GEP Productions Inc (Syfy’s Warehouse 13)
- · GGN (Gustafson Guthrie Nichol)
- · Hopscape Design Studio
- · Iridescent (now Technovation)
- · The Jerde Partnership
- · KidWind
- · LA Works
- · LAUSD at Kester & Hillcrest Elementary Schools
- · Lerthai Commercial Real Estate Ltd
- · Long Beach Gas & Oil
- · Long Beach Redevelopment Agency
- · Lotus Education & Arts Foundation
- · LUX Art Consulting
- · Kaiser Permanente
- · Maryann Thompson Architects
- · The Mission Productions (BravoTV’s Top Chef Masters)
- · MIT, McGovern Institute
- · New Generation Energy
- · Ohana Media
- · OMSI (Oregon Museum of Science & Industry)
- · ONR (Office for Naval Research)
- · Pedram Navab, Author
- · Perez Design
- · Precision Productions Inc
- · Romanian Cultural Institute NY
- · Rough Sketch LLC
- · Stanford University, Prakash Lab
- · Totah Design
- · US Navy, Office of Naval Research
- · USC, Viterbi School of Engineering
- · USC, Institute for Creative Technologies
- · Wallspace LA
- · William Pevear Architects
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PROCESS
A FEW WORKING DETAILS
While I entrust (parts-of) my design to others for construction and fabrication, I am deeply involved – in a very hands-on process – throughout the project’s length.
CLIENT COMMUNICATION
Projects develop in continuous communication with the client. There are never any big surprises, as a conversational collaboration supports the progress all along.
RESEARCH
Based on a love of learning, all of the projects involve a lot of research, not just the educational graphics/exhibit ones. This means learning about the users; the context and history of the project, including comparable examples and industry trends; the criteria; the means, methods, and materials of fabrication; and analyzing the cost.
CONSULTING FABRICATORS
On projects which require fabrication, I typically consult with a wide array of people, visiting fabricators’ workshops ahead of projects even starting. I once even visited a couple of galvanizing plants with open hydrochloric acid vats!, and have toured many factories as pastime, at home and on vacation. I very much like understanding how things are made, and am fascinated by mass-production.
I enjoy the complex process by which designs become real, keeping a realistic focus on the budget.
BY HAND
Coming from a generation that was trained to draw, draft, and build models by hand, I use a lot of sketches in design development. Alongside digital models, quick cardboard study models are built on all spatial projects, as they can be more truthful and help to communicate the design better to both the client and the fabricators, eliminating the need for additional drawings (meaning faster & cheaper). While most of the graphic work to date is digital, there are plans to incorporate more hand-drawing, painting, and possibly collage.
BUDGETS
Having supported myself through college and grad school, and financed my art and business ventures completely on my own, I strongly understand the need to be extremely clever about and careful with budgets. While I have worked as designer on projects with $100M budgets, I have personally managed projects up to $2.9M, and stayed within budget, and completed construction administration on projects up to $14.5M (in current dollars).
EFFICIENCY
Because I work on many different projects, often simultaneously, I keep good time records (even on my own unpaid art projects), so as to analyze and find ways to be more efficient. This does not mean that corners are cut, but that methods are improved.















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MEDIA +
AWARDS
SELECTED
- • “La La Art ili Kulturnata Stolitsa na Diviya Zapad! (La La Art or the Cultural Capital of the Wild West!),” Neno Belchev, ARTizanin, 2019
- • “ESMOA Experience 39: EAT,” The El Segundo Scene, 2019
- • “Experience 39: EAT,” Eugenia Torre, ESMOA Press Release, 2019
- • “‘Eat’ Is a Feast for the Eyes at ESMOA,” Bondo Wyszpolski, Easy Reader, 2019
- • “Artwork Uses Fences as Symbols of Beauty,” María Cortés González, El Paso Times, 2014
- • “Color Is Back on the Streets,” Gianfranco Languasco, The Prospector, 2014
- • “Ostrich,” TofuTV YT, 2013
- • “Ioana Urma and the Art of Science,” Iridescent YT, 2013
- • “Figment Interactive Art Festival by Dewey Square,” Samantha Laine, Boston.com, 2013
- • Winner, Focus Features Int'l. Competition for Moonrise Kingdom “For Your Consideration” Oscar Advert Contest, 2012
- • “Working Out of the Box: Ioana Urma,” Archinect, 2012
- • Winner, Americans for the Arts, Public Art Network “Year in Review” Award for Wrigley Village Murals, 2012
- • “The Beauty and Friendliness of Science,” Tara Chkovski, Huffington Post, 2011
- • “Ceausescu Regretat si Ceausescu Printat,” Ioan T. Morar, Academia Catavencu, 2010
- • “Acuarela, Apa si Culoare Vie,” Tudor Petrut, Gandacul de Colorado, 2009
- • “LA This Week: City Beat,” LA Cityview 35 (Segment on TV News), 2009
- • “Reynolds Number T-shirt Explanation,” Iridescent YT, 2009
- • “Explanation of Diagrams on MRI T-shirt,” Iridescent YT, 2009
- • “Explanation of Diagrams on Electricity T-shirt,” Iridescent YT, 2009
- • Semi-finalist, “NSF Science & Engineering Visualization Challenge” International Competition, 2009
- • “Congratulations to Ioana Urma,” Winnie Wong, AI:files, A Newsletter for the Art Interactive, 2003
- • Winner, Art Interactive Exterior Facade Competition, International Competition, Cambridge, MA, 2003
- • “Design Student Transforms Admissions Office,” Cornell University, Human Ecology News, 1995