My Model Body
The humorously critical project offers people an opportunity to compare themselves to the supermodel silhouette:
face to face in the imaginary impression of a mirror, or at real physical scale.
The idea was born out of a serious concern with the negative body image and eating disorders created by the fashion industry:
our social obsession with impossibly thin ideals which fall short of the medically recommended and healthy BMI.
Art Installation
Chicano Park, San Diego, CA
For
Figment San Diego
MATERIALS + DIMENSIONS
Outdoor grade wood (marine grade plywood, MDX, redwood), steel, plexiglass, spray paint
9 pieces, 7′ tall in a 25′ x 25′ area
9 pieces, 7′ tall in a 25′ x 25′ area
Media
In news segment, KUSI San Diego, 4/2013
The humorously critical project offers people an opportunity to compare themselves to the supermodel silhouette:
face to face in the imaginary impression of a mirror, or at real physical scale.
The installation is organized so that it is spatially interactive.
For this reason, and to increase complexity, the figures are painted different colors on different sides.
The idea was born out of a serious concern with the negative body image and eating disorders created by the fashion industry:
our social obsession with impossibly thin ideals which fall short of the medically recommended and healthy BMI.
The supports are specifically designed to enable people to get close to the silhouettes.
People naturally started comparing themselves to the forms without any directive or information on the project.
The installation is organized so that it is spatially interactive.
For this reason, and to increase complexity, the figures are painted different colors on different sides.
Sarcastic text added another layer of criticism and humor, stirring up curiosity as people walked around this maze of bodies
to see what is written on each piece and side.
The supports are specifically designed to enable people to get close to the silhouettes.
People naturally started comparing themselves to the forms without any directive or information on the project.
Sarcastic text added another layer of criticism and humor, stirring up curiosity as people walked around this maze of bodies
to see what is written on each piece and side.
Work/Credits
Design & Photos: Ioana Urma. Engineering Check: Radu Urma.
Fabrication: Ioana Urma, with help from Zach Hoevet (CNC router + laser-cutting), & Ramcast (cutting steel plates).
Installation: Ioana Urma, Priscilla Chung, & Figment volunteers.